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Direct Line is a fantastic success story. They started from scratch in the UK in April 1985 with a single product - car insurance, and just one way for their customers to buy - over the telephone.
Today Direct Line have over five million customers and a broad range of products and services. They do business over the phone and on the Internet, and also do it internationally, with businesses in Germany, Italy and Spain.
The secret of Direct Line's success is great products and services, competitive pricing, outstanding customer service and a real belief in their employees.
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